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Showing posts from June, 2021

Nike empowering 'Dream Crazier' ad

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In an era that people are moving towards empowering women and breaking stereotypes, Nike came up with a fascinating ad that featured many female athletes and debuted their campaign 'Dream crazier' during the Oscars on the 24th of Feb, 2019. On an overall performance perspective, Nike's aggregate sales increased by 11% in 2019 compared to 2018, according to statstic.com financial reports. Photo via unsplash However, the ad addresses important issues such as empowering women, a fair society, equal payment, equal rights, and other similar problems that impact mostly all women in all corners of the globe, whether they are in sports, business, or any other field.  Then it talks about the biggest issue which is women are expected to obey the rules and not break them because breaking the rules is insane and a challenge to male superiority in sports and society. However, the ad is addressing a very good question; Are you ,women, who are expressing their feelings, who are trying so ...